Are you struggling to optimize your Google My Business (GMB) listing and elevate your local search rankings? Have you ever wondered if there’s a more effective way to analyze your GMB presence than haphazardly guessing what works?
With the digital landscape constantly evolving, having a robust online presence has become more crucial than ever, especially for local businesses. The right tools can make all the difference in understanding your visibility, customer interactions, and overall performance within local search results. Yet, many business owners remain unaware of the powerful GMB audit tools available that can streamline this analysis and drive better results.
To truly harness the potential of your Google My Business listing, it’s essential to adopt a strategic approach backed by the right insights and data. With countless options available, knowing which GMB audit tools to rely on can be overwhelming. That’s why we’ve compiled a list of the best tools that not only simplify the auditing process but also provide the actionable data you need to enhance your online visibility. Prepare to discover tools that will transform your GMB strategy and help your business shine in local searches!
We are tested several kinds of Google my business audit tool for our local Business. We are review for helping you as you are find easily GMB audit tool for your local business.
Best GMB Audit Tools – Free Or Paid
1. Brightlocal
BrightLocal is an all-in-one local SEO audit tool designed to help businesses improve their online visibility and manage their local search presence. It offers a suite of tools for tracking rankings, auditing citations and Google Business Profiles (GBP), managing reviews, and syncing business information across multiple platforms. With customizable white-label reporting and advanced competitor insights, BrightLocal is ideal for businesses and agencies looking to grow their local SEO efforts.
Product Features & Pricing
Track Plan – $39/month:
- Essential local SEO tools for tracking local rankings, auditing citations, GBP, and on-site SEO.
- Monitor GBP and website performance, and gain competitor insights.
- Includes access to Citation Builder on a pay-as-you-go basis and customizable white-label reporting.
Manage Plan – $49/month:
- Includes everything in the Track plan, plus listings management to sync business data across Google, Bing, Facebook, and Apple.
- Suppress external edits, schedule GBP posts, and bulk post to multiple profiles.
Grow Plan – $59/month:
- Includes everything in the Manage plan, plus advanced review management tools.
- Monitor and respond to reviews, run review generation campaigns, and create a review widget for your website.
Additional Features:
Rank Tracking: Local Rank Tracker, Local Search Grid.
Auditing: Citation Tracker, GBP Audit, Local Search Audit.
Listings Management: Active Sync, Citation Builder (pay-as-you-go), GBP Post Scheduler.
Review Management: Monitor, get, and showcase reviews.
White-labelling: Customizable reports, Agency Lead Generator, and more.
Integrations: Advanced GBP insights and Google Analytics integration.
2. localo
Localo is a powerful Local SEO audit tool designed to help businesses and agencies optimize their online presence and improve visibility on Google. It offers a comprehensive suite of features to monitor, protect, and enhance your Google Business Profile, ensuring you stay ahead of competitors and attract more local customers. Whether you’re a small business owner looking to grow or an agency managing multiple clients, Localo provides the tools and insights you need to succeed.
Features:
Visibility Check:
Assess the visibility of your business on Google.
Monitor how your business ranks in local searches.
Competitor Analysis:
Track the position of your competitors on Google.
Gain insights into competitor strategies and outrank them.
Protection:
Protect your Google Business Profile from unauthorized changes with up to 8 checks per day.
Enjoy unlimited protection for your business information.
Keyword Monitoring:
Track keyword positions with real-time updates.
Get suggestions for the best keywords to target.
View position history and refresh keyword positions on demand.
Track up to 10 keywords for detailed insights.
Review Poster:
Generate printable graphics to encourage customer reviews.
Customize posters with unique QR codes for easy review collection.
Google Business Audit:
Receive a comprehensive report on your Google Business Profile status, including name, description, category, properties, reviews, citations, images, and posts.
Google Post Scheduler:
Get post suggestions and create Google posts directly from Localo.
Schedule and publish posts on Google and Facebook seamlessly.
Growth Statistics:
Track important metrics like calls, messages, profile views, website visits, and more.
See how many competitors you’ve outranked and how much time and money you’ve saved.
Smart Tasks:
Receive new weekly tasks with precise instructions.
Track your progress to ensure continuous improvement.
Google Photo Planner:
Schedule photos automatically and get ratings on photo themes to enhance your profile.
Pricing:
Free Plan: FREE
Start now with the free plan and access essential features.
Growth Plan: $69.00 monthly / per location
Ideal for growing businesses looking to enhance their local SEO efforts.
Agency Plan: $99.00 monthly / 4 locations
Perfect for agencies managing multiple clients with advanced features and tools.
Localo is the ultimate tool to elevate your local SEO strategy, protect your business profile, and stay ahead in the competitive local search landscape. Start with the free plan or upgrade to unlock even more powerful features
3. local Falcon
Local Falcon is a cutting-edge local SEO audit tool designed to provide precise, proximity-accurate data for businesses looking to improve their local search rankings. With global availability and the ability to scan any location, Local Falcon ensures that you can monitor your local rank from anywhere in the world. It’s ideal for tracking and outranking competitors, giving you a competitive edge in any local market.
Features:
High Accuracy:
Achieve proximity-accurate data by scanning the exact location where searches are performed, ensuring precise local rank tracking.
Global Availability:
Monitor local rankings anywhere in the world. Compatible with Google Business Profiles and Apple Business Connect Listings, including service area businesses.
Outrank Competitors:
Track your competitors’ local SEO performance and gain insights into any local market to ensure your efforts surpass theirs.
Comprehensive Reporting:
Access detailed reports, including competitor, trend, keyword, and location reports. Export your data in CSV and PDF formats.
Advanced Scanning Capabilities:
Utilize variable grid sizes, scheduled scans, and scan radius intervals as small as 0.1. Includes Falcon AI for smarter insights and Apple Maps scanning.
Integration and Automation:
Connect with Looker Studio, Zapier, and leverage the Data Retrieval API for seamless integration and automation.
White Label and Sales
Enablement:
Generate white-label reports for clients and utilize Falcon Assist for enhanced sales enablement.
Pricing:
- Starter Plan: $24.99/month ($299.88 billed annually)
- 90,000 credits, unlimited locations, and global availability.
Basic Plan:
- $49.99/month ($599.88 billed annually)
- 180,000 credits, unlimited locations, and global availability.
Pro Plan:
- $99.99/month ($1,199.88 billed annually)
- 372,000 credits, unlimited locations, and global availability.
Premium Plan:
- $199.99/month ($2,399.88 billed annually)
- 756,000 credits, unlimited locations, and global availability.
4. Local Viking
Local Viking is a powerful local SEO audit tool specifically designed for managing and optimizing Google My Business (GMB) listings. It provides a suite of features that help businesses increase their visibility on Google, manage reviews, automate posts, and track rankings. With advanced GeoGrid tracking and white-label reporting, Local Viking is ideal for businesses and agencies looking to dominate their local markets.
Features:
GMB GeoGrid:
Reveal your true visibility with precise GeoGrid tracking.
Posting:
Automate GMB posts for consistent engagement.
Review Management:
Efficiently manage and respond to GMB reviews.
Rank Tracking:
Track your GMB rankings with detailed reports.
Listing Management:
Manage multiple GMB locations seamlessly.
GMB Photos:
Schedule and automate GMB photo uploads.
Reporting:
Generate scheduled white-label reports for clients.
GeoBooster:
New feature to enhance local SEO efforts further.
Pricing:
Single Plan: $39/month
- 1 GMB listing, 1,600 keyword credits, and 7,500 GeoGrid credits.
Starter Plan: $59/month - 10 GMB listings, 3,200 keyword credits, and 8,100 GeoGrid credits.
Pro Plan:
- $99/month
- 20 GMB listings, 5,600 keyword credits, and 16,200 GeoGrid credits. Includes white-label reporting and GeoGrid widget.
Agency Plan:
- $149/month
- 40 GMB listings, 17,700 keyword credits, and 24,300 GeoGrid credits. Includes white-label reporting and GeoGrid widget.
Enterprise Plan:
- $200/month
- 70 GMB listings, 26,600 keyword credits, and 32,400 GeoGrid credits. Includes white-label reporting and GeoGrid widget.
Conclusion
Leveraging the right GMB audit tools can significantly enhance your local SEO strategy and help your business stand out in Google searches. From tracking performance metrics to identifying areas for improvement, these tools provide invaluable insights that can lead to increased visibility and customer engagement.
Whether you’re a small business owner or a digital marketing expert, finding the best tool tailored to your needs can make all the difference. So take the time to explore these options and implement their features to optimize your Google My Business profile effectively. Ready to boost your online presence? Start your GMB audit journey today!
Junaed Islam is an SEO and digital marketing expert with extensive experience in Social Media Marketing (SMM) across platforms like Facebook, Pinterest, Instagram, and LinkedIn. He promotes digital products through his blog, Junaedpro, and other platforms such as Medium, Quora, and LinkedIn.